Blog · Buyer's Guide
1 entry
06 / 06
Data Buyer's Guide
Evaluating a data vendor without taking their word for it. Coverage tests you can run yourself, fill rates, refresh claims and licence terms.
- Coverage tests
- Fill rates
- Refresh claims
- Licence terms
your sample8 accounts8 tested
domainfoundemailfresh
- ashgrove.example
- meridianpay.example
- heliosystems.examplestale
- kestrellabs.example——
- orchardhealth.example
- bluepine.example
- fjordfreight.example——
- larkspur.examplestale
vendor claimsagainst your testscored
- coverageclaimed “complete”6 of 8 founddoesn't hold
- email fillclaimed “high”5 of 6 filledholds
- refreshclaimed “real-time”2 of 6 staledoesn't hold
- licenceclaimed “unlimited use”resale clause foundread the clause
run it on your own list before you sign
Illustrative records. The companies shown are made up.
The data behind this writing
People data
Talk to us
See if the data holds up for your use case.
Thirty minutes, no deck. We send a schema and a real sample for your actual use case before the call, so you're evaluating data, not slides.
no credit card · founder-owned · we read every reply