Evaluating B2B data providers?
Start with the one that will
still be here in ten years.

A vendor quotes an accuracy figure for the whole dataset, and it sounds strong enough to move on. So you sign, you build, and a month later you discover the one field your workflow actually depends on is populated a third of the time. That happens because a blended accuracy number hides the thing you needed to know.

Some fields fill in almost every time. Others rarely do. Averaging them produces a number that is technically accurate and practically useless. We publish fill rates field by field, on every dataset page, before you talk to anyone.

Email is 23 percent globally and 41 percent in the US, and that is what we print, because that is what it is. You can look at that, decide it does not clear the bar for your use case, and walk away. We would rather that happen now than after you have shipped something on top of it.

The complaint that comes up most often about data vendors is not that the price is high. It is what the price becomes six months later, once you are running at real volume, or once you learn the refresh rate you assumed came standard is the tier above the one you bought.

The number in the contract was accurate. It just was not the number you ended up paying. We do not tier by refresh speed. Every customer is on hourly at one flat rate.

There is no premium plan that unlocks faster updates, because there is no slower plan underneath it. What you scope on the first call is what you are working with when you are running at scale.

Ask anyone who has bought data from more than one provider about the distance between delivered and usable. Duplicate profiles pile up, the same person shows up twice under a changed profile URL, and an ops team ends up spending hours a week reconciling records by hand.

We assign a stable unique ID to every person and company, and maintain a mapping table of every profile URL we have ever seen for them. When someone changes their vanity URL, the mapping resolves it back to the same ID instead of creating a second record.

If you are carrying records from a previous provider, you can map those against our IDs to collapse the duplicates you already know. Integrating multiple datasets into your own systems still takes real work, and we will tell you that on the first call rather than after you have signed.

Most providers are strong at one end of this and thin at the other. Some offer a fast real-time API with almost no history behind it. Others hold deep archives that update on a slow cycle.

If your use case needs both, and most do eventually, you end up running two contracts, two integrations, and two sets of records that do not quite agree with each other.

Every dataset we run refreshes hourly and carries history going back years, in some cases to 2008. A role change shows up the day it happens, and the same record lets you chart what that company’s hiring looked like since 2021.

A provider gets acquired, or takes a round that changes what the board wants, and the roadmap you built against quietly becomes somebody else’s priority. You usually find out at renewal. This is harder to put in a comparison table than anything else on this page, and it tends to matter more than most of what goes in one.

We have been founder-led since 2011, with no outside board setting the roadmap and no exit clock running behind the scenes. When you build on someone’s data, you are betting they will still exist, still be structured the same way, and still care about the same things at renewal.

Some of the platforms buying from us today signed on close to a decade ago and have not had a reason to revisit that.

A field looks wrong, so you file a ticket, and what comes back is a case number, an autoresponder, and three suggested help articles. Four days later someone asks you to confirm the thing you already explained in the first message.

Your message goes to Scott and Aswin directly. Not a queue or a bot standing between you and a person. That has been true since the company was two people and it has not changed as it has grown, which means the person reading your message is someone who can actually do something about it.