• Data Used to Track the User


      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID

  • Data Linked to the User


    • Analytics
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • User Content
        • Gameplay Content
          Such as user-generated content in-game
        • Other User Content
          Any other user-generated content

    • App Functionality
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
        • Name
          Such as first or last name
        • Phone Number
          Including but not limited to a hashed phone number
        • Physical Address
          Such as home address, physical address, or mailing address
        • Other User Contact Info
          Any other information that can be used to contact the user outside the app
      • Diagnostics
        • Crash Data
          Such as crash logs
        • Performance Data
          Such as launch time, hang rate, or energy use
        • Other Diagnostic Data
          Any other data collected for the purposes of measuring technical diagnostics related to the app
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
        • Other Usage Data
          Any other data about user activity in the app
      • User Content
        • Audio Data
          The user’s voice or sound recordings
        • Customer Support
          Data generated by the user during a customer support request
        • Emails or Text Messages
          Including subject line, sender, recipients, and contents of the email or message
        • Gameplay Content
          Such as user-generated content in-game
        • Photos or Videos
          The user’s photos or videos
        • Other User Content
          Any other user-generated content

    • Product Personalization
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • User Content
        • Gameplay Content
          Such as user-generated content in-game

Data Types & Linkage


Data Linked to the User Data Used to Track the User
Crash Data
Name
Gameplay Content
Purchase History
User ID
Physical Address
Other Usage Data
Other Diagnostic Data
Phone Number
Customer Support
Emails or Text Messages
Device ID
Other User Contact Info
Product Interaction
Other User Content
Email Address
Audio Data
Performance Data
Photos or Videos

Data Types & Purpose


Data Used to Track the User
Product Personalization
App Functionality
Analytics
Crash Data
Name
Gameplay Content
Purchase History
User ID
Physical Address
Other Usage Data
Other Diagnostic Data
Phone Number
Customer Support
Emails or Text Messages
Device ID
Other User Contact Info
Product Interaction
Other User Content
Email Address
Audio Data
Performance Data
Photos or Videos