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  • Data Used to Track the User


      • Diagnostics
        • Crash Data
          Such as crash logs
        • Performance Data
          Such as launch time, hang rate, or energy use
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Search History
        • Search History
          Information about searches performed in the app
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

  • Data Not Linked to the User


    • Analytics
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID

    • App Functionality
      • Diagnostics
        • Crash Data
          Such as crash logs
        • Performance Data
          Such as launch time, hang rate, or energy use
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
      • User Content
        • Customer Support
          Data generated by the user during a customer support request

  • Data Linked to the User


    • Analytics
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Search History
        • Search History
          Information about searches performed in the app
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

    • App Functionality
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
        • Name
          Such as first or last name
        • Phone Number
          Including but not limited to a hashed phone number
        • Physical Address
          Such as home address, physical address, or mailing address
      • Financial Info
        • Payment Info
          Such as form of payment, payment card number, or bank account number. If your app uses a payment service, the payment information is entered outside your app, and you as the developer never have access to the payment information, it is not collected and does not need to be disclosed.
      • Identifiers
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Search History
        • Search History
          Information about searches performed in the app
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

    • Developer's Advertising or Marketing
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address

    • Product Personalization
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Search History
        • Search History
          Information about searches performed in the app
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

Data Types & Linkage


Data Not Linked to the User Data Used to Track the User Data Linked to the User
Purchase History
Product Interaction
Email Address
Phone Number
Search History
User ID
Customer Support
Performance Data
Device ID
Crash Data
Name
Payment Info
Physical Address

Data Types & Purpose


Developer's Advertising or Marketing
Data Used to Track the User
Product Personalization
App Functionality
Analytics
Purchase History
Product Interaction
Email Address
Phone Number
Search History
User ID
Customer Support
Performance Data
Device ID
Crash Data
Name
Payment Info
Physical Address