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App Privacy

  • Data Used to Track the User

      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
        • Name
          Such as first or last name
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
        • Other Usage Data
          Any other data about user activity in the app
      • User Content
        • Customer Support
          Data generated by the user during a customer support request

  • Data Linked to the User

    • Analytics
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
        • Name
          Such as first or last name
      • Diagnostics
        • Crash Data
          Such as crash logs
        • Performance Data
          Such as launch time, hang rate, or energy use
        • Other Diagnostic Data
          Any other data collected for the purposes of measuring technical diagnostics related to the app
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
        • Other Usage Data
          Any other data about user activity in the app
      • User Content
        • Customer Support
          Data generated by the user during a customer support request
        • Gameplay Content
          Such as user-generated content in-game
      • Other Data
        • Other Data Types
          Any other data types not mentioned
    • App Functionality
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
        • Name
          Such as first or last name
      • Contacts
        • Contacts
          Such as a list of contacts in the user’s phone, address book, or social graph
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
      • User Content
        • Customer Support
          Data generated by the user during a customer support request
        • Gameplay Content
          Such as user-generated content in-game
        • Photos or Videos
          The user’s photos or videos
        • Other User Content
          Any other user-generated content
      • Other Data
        • Other Data Types
          Any other data types not mentioned
    • Developer's Advertising or Marketing
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
        • Name
          Such as first or last name
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
    • Product Personalization
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
        • Name
          Such as first or last name
      • Contacts
        • Contacts
          Such as a list of contacts in the user’s phone, address book, or social graph
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
    • Third-Party Advertising
      • Diagnostics
        • Crash Data
          Such as crash logs
        • Performance Data
          Such as launch time, hang rate, or energy use
        • Other Diagnostic Data
          Any other data collected for the purposes of measuring technical diagnostics related to the app
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
        • Other Usage Data
          Any other data about user activity in the app
      • Other Data
        • Other Data Types
          Any other data types not mentioned

Data Types & Linkage

Data Used to Track the User Data Linked to the User
Purchase History
Product Interaction
Email Address
Other Data Types
Other User Content
Other Usage Data
Advertising Data
Contacts
User ID
Other Diagnostic Data
Customer Support
Performance Data
Device ID
Crash Data
Photos or Videos
Gameplay Content
Name

Data Types & Purpose

Developer's Advertising or Marketing
Data Used to Track the User
Third-Party Advertising
Product Personalization
App Functionality
Analytics
Purchase History
Product Interaction
Email Address
Other Data Types
Other User Content
Other Usage Data
Advertising Data
Contacts
User ID
Other Diagnostic Data
Customer Support
Performance Data
Device ID
Crash Data
Photos or Videos
Gameplay Content
Name