Paramount+ Paramount+

  • Data Used to Track the User


      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
        • Other User Contact Info
          Any other information that can be used to contact the user outside the app
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

  • Data Linked to the User


    • Analytics
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
        • Other User Contact Info
          Any other information that can be used to contact the user outside the app
      • Diagnostics
        • Crash Data
          Such as crash logs
        • Performance Data
          Such as launch time, hang rate, or energy use
        • Other Diagnostic Data
          Any other data collected for the purposes of measuring technical diagnostics related to the app
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
        • Other Usage Data
          Any other data about user activity in the app
      • User Content
        • Customer Support
          Data generated by the user during a customer support request
      • Other Data
        • Other Data Types
          Any other data types not mentioned

    • App Functionality
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
      • Diagnostics
        • Crash Data
          Such as crash logs
        • Performance Data
          Such as launch time, hang rate, or energy use
        • Other Diagnostic Data
          Any other data collected for the purposes of measuring technical diagnostics related to the app
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
        • Other Usage Data
          Any other data about user activity in the app
      • User Content
        • Customer Support
          Data generated by the user during a customer support request
      • Other Data
        • Other Data Types
          Any other data types not mentioned

    • Developer's Advertising or Marketing
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
        • Name
          Such as first or last name
        • Other User Contact Info
          Any other information that can be used to contact the user outside the app
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
        • Other Usage Data
          Any other data about user activity in the app

    • Product Personalization
      • Contact Info
        • Name
          Such as first or last name
      • Identifiers
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account

    • Third-Party Advertising
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
        • Other Usage Data
          Any other data about user activity in the app

  • Data Not Linked to the User


    • Analytics
      • Search History
        • Search History
          Information about searches performed in the app

    • App Functionality
      • Location
        • Precise Location
          Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places

    • Product Personalization
      • Location
        • Precise Location
          Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places

Data Types & Linkage


Data Linked to the User Data Not Linked to the User Data Used to Track the User
Customer Support
Crash Data
Device ID
Purchase History
Name
Search History
Other User Contact Info
Product Interaction
Email Address
User ID
Precise Location
Other Data Types
Performance Data
Coarse Location
Other Usage Data
Advertising Data
Other Diagnostic Data

Data Types & Purpose


Developer's Advertising or Marketing
Data Used to Track the User
Product Personalization
Third-Party Advertising
App Functionality
Analytics
Customer Support
Crash Data
Device ID
Purchase History
Name
Search History
Other User Contact Info
Product Interaction
Email Address
User ID
Precise Location
Other Data Types
Performance Data
Coarse Location
Other Usage Data
Advertising Data
Other Diagnostic Data