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  • Data Used to Track the User


      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID

  • Data Not Linked to the User


    • Analytics
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

    • App Functionality
      • Contact Info
        • Name
          Such as first or last name
        • Phone Number
          Including but not limited to a hashed phone number
      • Diagnostics
        • Crash Data
          Such as crash logs
        • Performance Data
          Such as launch time, hang rate, or energy use
        • Other Diagnostic Data
          Any other data collected for the purposes of measuring technical diagnostics related to the app
      • Financial Info
        • Payment Info
          Such as form of payment, payment card number, or bank account number. If your app uses a payment service, the payment information is entered outside your app, and you as the developer never have access to the payment information, it is not collected and does not need to be disclosed.
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
      • Location
        • Precise Location
          Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
      • User Content
        • Audio Data
          The user’s voice or sound recordings
        • Photos or Videos
          The user’s photos or videos

    • Product Personalization
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
      • Location
        • Precise Location
          Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places

Data Types & Linkage


Data Not Linked to the User Data Used to Track the User
Crash Data
Payment Info
Device ID
Name
Product Interaction
Precise Location
Audio Data
Performance Data
Photos or Videos
Other Diagnostic Data
Phone Number

Data Types & Purpose


Data Used to Track the User
Product Personalization
App Functionality
Analytics
Crash Data
Payment Info
Device ID
Name
Product Interaction
Precise Location
Audio Data
Performance Data
Photos or Videos
Other Diagnostic Data
Phone Number