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App Privacy

  • Data Used to Track the User

      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID

  • Data Linked to the User

    • Analytics
      • Financial Info
        • Credit Info
          Such as credit score
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
    • App Functionality
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
        • Name
          Such as first or last name
        • Phone Number
          Including but not limited to a hashed phone number
        • Physical Address
          Such as home address, physical address, or mailing address
      • Contacts
        • Contacts
          Such as a list of contacts in the user’s phone, address book, or social graph
      • Diagnostics
        • Crash Data
          Such as crash logs
        • Performance Data
          Such as launch time, hang rate, or energy use
      • Financial Info
        • Payment Info
          Such as form of payment, payment card number, or bank account number. If your app uses a payment service, the payment information is entered outside your app, and you as the developer never have access to the payment information, it is not collected and does not need to be disclosed.
        • Other Financial Info
          Such as salary, income, assets, debts, or any other financial information
      • Health & Fitness
        • Fitness
          Fitness and exercise data, including but not limited to the Motion and Fitness API
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
        • Precise Location
          Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Search History
        • Search History
          Information about searches performed in the app
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
      • User Content
        • Audio Data
          The user’s voice or sound recordings
        • Customer Support
          Data generated by the user during a customer support request
        • Photos or Videos
          The user’s photos or videos
    • Third-Party Advertising
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen

Data Types & Linkage

Data Linked to the User Data Used to Track the User
Crash Data
Payment Info
Fitness
Name
Purchase History
Search History
Credit Info
User ID
Physical Address
Phone Number
Customer Support
Other Financial Info
Device ID
Contacts
Product Interaction
Email Address
Precise Location
Audio Data
Performance Data
Coarse Location
Photos or Videos
Advertising Data

Data Types & Purpose

Data Used to Track the User
Third-Party Advertising
App Functionality
Analytics
Crash Data
Payment Info
Fitness
Name
Purchase History
Search History
Credit Info
User ID
Physical Address
Phone Number
Customer Support
Other Financial Info
Device ID
Contacts
Product Interaction
Email Address
Precise Location
Audio Data
Performance Data
Coarse Location
Photos or Videos
Advertising Data