WhatsApp Messenger

• Data Linked to the User

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• Analytics
• Contact Info
• Phone Number

  Including but not limited to a hashed phone number
• Diagnostics
• Crash Data

  Such as crash logs
• Performance Data

  Such as launch time, hang rate, or energy use
• Other Diagnostic Data

  Any other data collected for the purposes of measuring technical diagnostics related to the app
• Identifiers
• Device ID

  Such as the device’s advertising identifier, or other device-level ID
• User ID

  Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
• Location
• Coarse Location

  Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
• Purchases
• Purchase History

  An account’s or individual’s purchases or purchase tendencies
• Usage Data
• Advertising Data

  Such as information about the advertisements the user has seen
• Product Interaction

  Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
• User Content
• Other User Content

  Any other user-generated content

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• App Functionality
• Contact Info
• Email Address

  Including but not limited to a hashed email address
• Phone Number

  Including but not limited to a hashed phone number
• Contacts
• Contacts

  Such as a list of contacts in the user’s phone, address book, or social graph
• Diagnostics
• Crash Data

  Such as crash logs
• Performance Data

  Such as launch time, hang rate, or energy use
• Other Diagnostic Data

  Any other data collected for the purposes of measuring technical diagnostics related to the app
• Financial Info
• Payment Info

  Such as form of payment, payment card number, or bank account number. If your app uses a payment service, the payment information is entered outside your app, and you as the developer never have access to the payment information, it is not collected and does not need to be disclosed.
• Identifiers
• Device ID

  Such as the device’s advertising identifier, or other device-level ID
• User ID

  Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
• Location
• Coarse Location

  Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
• Purchases
• Purchase History

  An account’s or individual’s purchases or purchase tendencies
• Usage Data
• Product Interaction

  Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
• User Content
• Customer Support

  Data generated by the user during a customer support request
• Other User Content

  Any other user-generated content

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• Developer's Advertising or Marketing
• Identifiers
• Device ID

  Such as the device’s advertising identifier, or other device-level ID
• Usage Data
• Advertising Data

  Such as information about the advertisements the user has seen

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• Product Personalization
• User Content
• Other User Content

  Any other user-generated content

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• Third-Party Advertising
• Identifiers
• User ID

  Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
• Location
• Coarse Location

  Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
• Usage Data
• Advertising Data

  Such as information about the advertisements the user has seen
• Product Interaction

  Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

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• Other Purposes
• Contact Info
• Phone Number

  Including but not limited to a hashed phone number
• Identifiers
• Device ID

  Such as the device’s advertising identifier, or other device-level ID
• User ID

  Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
• Usage Data
• Product Interaction

  Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

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• Data Not Linked to the User

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• Analytics
• Search History
• Search History

  Information about searches performed in the app

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• App Functionality
• Search History
• Search History

  Information about searches performed in the app

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Data Types & Linkage

Data Types & Purpose