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App Privacy

  • Data Used to Track the User

      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID

  • Data Not Linked to the User

    • Analytics
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
      • User Content
        • Customer Support
          Data generated by the user during a customer support request
        • Gameplay Content
          Such as user-generated content in-game
    • App Functionality
      • Contact Info
        • Phone Number
          Including but not limited to a hashed phone number
      • Contacts
        • Contacts
          Such as a list of contacts in the user’s phone, address book, or social graph
      • Diagnostics
        • Crash Data
          Such as crash logs
        • Performance Data
          Such as launch time, hang rate, or energy use
        • Other Diagnostic Data
          Any other data collected for the purposes of measuring technical diagnostics related to the app
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • User Content
        • Photos or Videos
          The user’s photos or videos
    • Product Personalization
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
      • User Content
        • Customer Support
          Data generated by the user during a customer support request
        • Gameplay Content
          Such as user-generated content in-game
    • Other Purposes
      • Usage Data
        • Other Usage Data
          Any other data about user activity in the app

Data Types & Linkage

Data Not Linked to the User Data Used to Track the User
Customer Support
Crash Data
Device ID
Purchase History
Gameplay Content
Contacts
Product Interaction
Other Usage Data
Email Address
User ID
Performance Data
Photos or Videos
Advertising Data
Other Diagnostic Data
Phone Number

Data Types & Purpose

Data Used to Track the User
Product Personalization
App Functionality
Other Purposes
Analytics
Customer Support
Crash Data
Device ID
Purchase History
Gameplay Content
Contacts
Product Interaction
Other Usage Data
Email Address
User ID
Performance Data
Photos or Videos
Advertising Data
Other Diagnostic Data
Phone Number