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App Privacy

  • Data Used to Track the User

      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account

  • Data Not Linked to the User

    • Analytics
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
        • Other Usage Data
          Any other data about user activity in the app
      • User Content
        • Customer Support
          Data generated by the user during a customer support request
        • Gameplay Content
          Such as user-generated content in-game
    • App Functionality
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
      • Contacts
        • Contacts
          Such as a list of contacts in the user’s phone, address book, or social graph
      • Diagnostics
        • Crash Data
          Such as crash logs
        • Performance Data
          Such as launch time, hang rate, or energy use
        • Other Diagnostic Data
          Any other data collected for the purposes of measuring technical diagnostics related to the app
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • User Content
        • Customer Support
          Data generated by the user during a customer support request
        • Gameplay Content
          Such as user-generated content in-game
    • Product Personalization
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
      • User Content
        • Customer Support
          Data generated by the user during a customer support request
        • Gameplay Content
          Such as user-generated content in-game

Data Types & Linkage

Data Not Linked to the User Data Used to Track the User
Customer Support
Crash Data
Device ID
Gameplay Content
Contacts
Purchase History
Product Interaction
Email Address
User ID
Performance Data
Other Usage Data
Advertising Data
Other Diagnostic Data

Data Types & Purpose

Data Used to Track the User
Product Personalization
App Functionality
Analytics
Customer Support
Crash Data
Device ID
Gameplay Content
Contacts
Purchase History
Product Interaction
Email Address
User ID
Performance Data
Other Usage Data
Advertising Data
Other Diagnostic Data