• Data Linked to the User


    • App Functionality
      • Identifiers
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • User Content
        • Other User Content
          Any other user-generated content

    • Product Personalization
      • User Content
        • Other User Content
          Any other user-generated content

  • Data Not Linked to the User


    • Analytics
      • Diagnostics
        • Crash Data
          Such as crash logs
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

Data Types & Linkage


Data Linked to the User Data Not Linked to the User
Crash Data
Product Interaction
Other User Content
User ID

Data Types & Purpose


Product Personalization
App Functionality
Analytics
Crash Data
Product Interaction
Other User Content
User ID