MixRank

McDonald’s U.K. McDonald’s U.K.

 
McDonald's

App Privacy

  • Data Used to Track the User

      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies

  • Data Linked to the User

    • Analytics
      • Browsing History
        • Browsing History
          Information about content the user has viewed that is not part of the app, such as websites
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
      • Diagnostics
        • Crash Data
          Such as crash logs
        • Performance Data
          Such as launch time, hang rate, or energy use
        • Other Diagnostic Data
          Any other data collected for the purposes of measuring technical diagnostics related to the app
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
        • Precise Location
          Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Search History
        • Search History
          Information about searches performed in the app
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
      • User Content
        • Customer Support
          Data generated by the user during a customer support request
    • App Functionality
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
        • Name
          Such as first or last name
      • Financial Info
        • Payment Info
          Such as form of payment, payment card number, or bank account number. If your app uses a payment service, the payment information is entered outside your app, and you as the developer never have access to the payment information, it is not collected and does not need to be disclosed.
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
        • Precise Location
          Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
      • User Content
        • Customer Support
          Data generated by the user during a customer support request
    • Developer's Advertising or Marketing
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
        • Name
          Such as first or last name
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
    • Product Personalization
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
        • Precise Location
          Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

Data Types & Linkage

Data Linked to the User Data Used to Track the User
Customer Support
Crash Data
Payment Info
Device ID
Purchase History
Name
Search History
Product Interaction
Email Address
User ID
Browsing History
Precise Location
Performance Data
Coarse Location
Other Diagnostic Data

Data Types & Purpose

Developer's Advertising or Marketing
Data Used to Track the User
Product Personalization
App Functionality
Analytics
Customer Support
Crash Data
Payment Info
Device ID
Purchase History
Name
Search History
Product Interaction
Email Address
User ID
Browsing History
Precise Location
Performance Data
Coarse Location
Other Diagnostic Data