MixRank vs Xverum

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You may have arrived here in your search for fresh, clean and accurate B2B data, and wondered, “What is MixRank?” You’ll find a lot of information here about MixRank — maybe even too much. The short of it is, MixRank leads the industry with the most updated datasets of people, company, and technographic datasets.

What you won’t find here are comparison charts, because tables don’t tell the whole story. For that, we invite you to assess the data firsthand.

Why Choose MixRank Vs Xverum

We ask our clients why they initially chose MixRank and they tell us they have confidence not only in the integrity and reliability of our data, but also us as a company. These are the 6 most-cited reasons our customers say they love MixRank:

We deliver data hourly, tailored to their needs.

MixRank is privately held, based in the U.S. and not for sale.

We don’t inflate our data with artifacts.

We lead the industry in data refresh frequency.

Our service goes beyond just supplying data; we surpass expectations.

We’re never pushy; always transparent.

If we come across as overly confident, it may be because we’re proud of our approach to data. We handle more than 3 petabytes of data every month. We make mistakes, but we believe, if you aren’t making mistakes, then you aren’t working. We learn from mistakes and use them to improve our products — and we share our findings with our customers.

LEARN MORE ABOUT MIXRANK

Company affiliation accuracy >90%

“The big strong point of MixRank for us was the breadth and scope of the data, which was, you know, can’t be understated. The company affiliation accuracy was above 90% accurate and employment title was above 75% accurate.”

Sr Director of Product Management

Best-in-Class Wealth Intelligence Platform

2x coverage across key geos

“We have compared the stats you sent against what we have from CS*l. Your overall coverage is very impressive, and roughly 2x across most geos that we invest in..”

Data Scientist

World’s Largest VC Firm

MixRank is the best provider

“I was talking to a founder, and he said we’ve tried all the different data sources out there, and MixRank is the best one.”

Vice President

Prestigious Early-Stage VC Firm

50% match rate vs 5-20% others

“You guys, it wasn’t even close. Nobody comparable in terms of the match rates. We were seeing something like 50% match rate. Everybody else was around either 5-10%, maybe 20%.”

Founder

Leading Sales Intelligence Platform

Better than other providers

“The data quality from MixRank has been actually better in comparison to other providers we use like People Da Ls.”

Chief Technology Officer

World’s Second Largest Recruitment Platform

Better than C****S****l

“CSl is also giving W*d data. But your … data is better.”

Chief Executive Officer

Prominent Ad Tech Company

We’re based in the U.S, and we’re here to stay

TLD;DR: Privately owned MixRank (est. 2011) is not for sal

Why should it matter where we’re based? Providing data isn’t just a transaction (if that’s your goal, MixRank might not be the right fit); it’s about building a trusted relationship.

MixRank is backed by top startup investors that include Mark Cuban, YCombinator, and 500 Startups.

Our CEO, Scott Milliken, is a majority owner of MixRank, ensuring there are no risks to external influence on our product direction.

We’re not angling for acquisition; we’ve thrived for over a decade and plan to continue for many more. And, five years of profitability allows us to focus on long-term stability.

Above all, MixRank is dedicated to data. We’re not a side product of a proxy service, we don’t compile third-party data, and we don’t have a quick-exit strategy. Our legacy is in data—we manage our platforms and use our data to develop further solutions.

Data is our lifeblood; it’s our sole focus. Choose us because data

runs in our veins.

TALK TO SALES

MixRank data is unparalleled

TL;DR: No one does more monthly data refreshes than MixRank.

Don’t choose MixRank only because of our trustworthiness. Choose us for our industry-leading data. Explore our dataset pages for specifics. Prefer to talk?

CONTACT OUR SALES TEAM

Data Snapshot

Company Dataset

People Dataset

Employment Dataset

Technographics Dataset

We value transparency in data

TL;DR: MixRank does not use misleading stats to inflate data, and we deliver what we promise.

MixRank leads the industry with the highest crawl volume — 100 million to 150 million monthly — for our People Dataset, and we’re completely transparent about our processes. If our competitors claim higher crawl volumes, ask about their query types. (We conduct SERP queries but don’t boost our figures with those.)

MixRank pioneered the use of “updated_at” timestamps for all records, introducing unparalleled transparency. When we refer to our “fresh” data, you’ll know its exact freshness.

We share our crawl volumes and refresh statistics with prospective clients, so you can directly compare quality against other vendors.

MixRank adheres strictly to GDPR & CCPA regulations. Our Privacy Policy outlines our compliance, and we offer a Privacy Redaction API for DSAR requests on behalf of end-users, fully automated.

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Adapting to your needs, not the other way around.

TL;DR: Data delivered hourly, customized to your specifications.

Data’s value is a product of its acquisition costs and the way it’s processed. This, and the fact that we deliver data hourly — not monthly or quarterly — are our greatest strengths. We support:

REST APIs

High-fidelity APIs that can run at 200 cRPS (or higher if needed).

CSV/Parquet flat-files

Although we discourage CSV/Parquet deliveries, because of the nature of the data, we support and have customers who receive highly customized CSV/Parquet deliveries.

JSONL flat-files

Often the easiest way to ingest data if you have multiple database setups.

Native deliveries APIs

Do you run on Postgres? MixRank is 100% onboard Postgres, and we’ll ship the files natively.

Fully managed delivery

Want MixRank to be your data provider and data host? We’ll provide the data, and be 100% responsible for upgrades, bug-fixes, and reliability. Save your engineering team bandwidth and join some of the fastest growing unicorns in the world that have their data infrastructure handled by MixRank.

PostgreSQL database delivery

MixRank ships natively into BigQuery, Snowflake & Redshift. No flat-files, no temporary files — everything direct, saving you time and money.

TELL US YOUR NEEDS

We exceed expectations in data quality and customer support.

TL;DR: Our datasets include freebies. And our support team is smart and super cool.

What do we mean by “freebies”? These are some of the perks that our customers enjoy:

Internal mapping

MixRank’s free API resolves internal mapping issues, so every profile in your database aligns with an updated MixRank record, handling URL changes or deletions.

Title normalization

You’ll have access to our database of 100 million normalized job titles to simplify classification efforts.

Name normalization

We include a curated table linking unassociated company names to proper records.

Email pattern mapping

We provide information about recognized, common organizational email formats.

Seniority classification

Indexation of titles into seniority and job functions.

Industry code mapping

We’ve included pre-mapped NAICS codes for company records.

Inferred skills

MixRank will introduce the most ambitious skill-mapping solution ever created, combining multiple sources.

TELL US YOUR NEEDS

MixRank’s Buyer Promise: Never pushy, always transparent.

TL;DR: Sometimes MixRank may not be the right choice, but we’re always the best choice.

Got 2 minutes for a quick client story? The longest time it’s taken us to convert a prospect into a customer was 4 years. The first 2 years, they didn’t feel the need to switch because they weren’t actively using data. Cool. We’re not going anywhere. A year later (year 3), they were ready to switch, but their vendor gave them a deal that was too good to refuse. Cool. Call us when you’re ready. A year later (year 4), they signed with MixRank because, regardless of price, the other vendor’s data lacked quality.

This story reflects how we view our customer relationships. Sometimes MixRank isn’t the right choice for you, but we like to believe that it is only a matter of time.

Our Promise to MixRank’s Buyers

If you are considering another vendor, talk to us. We promise:

No high-pressure sales tactics: No end-of-month, high-pressure calls from us. There’s no pressure to buy — only to help you make the best choice.

Always to be transparent: We’ll tell you up front if we aren’t experts in something you’ve asked for. We have friendly relationships with (almost) all of our competitors, and we’ll refer you to the right vendor if it’s not us.

To be your partner: We mean this. We’ve worked with customers who’ve gone through difficult times. We’ve worked with pre-seed startups, companies going through a funding series, mature companies, and companies in the midst of financing deals. We seek to do business through long-term relationships, so both MixRank and your company are profitable.

To be friendly: We believe that not only should you trust your business partners, but you should enjoy working together. Schedule a 20-minute call with us. You’ll see how easy we are to work with!

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