When we ask our clients why they selected MixRank and, more importantly, why do they stay, they tell us they have confidence in us as a company, as well as our data, because:
We’re never pushy; always transparent
If we come across as boastful, it’s because we’re genuinely proud of our identity and our approach to data. We handle over 3 petabytes of data each month. When we make mistakes, we learn from them and share our findings with our customers. If you aren’t making mistakes, then you aren’t working. Errors and bugs are inevitable.
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TLD;DR: MixRank is a privately owned data company, not eyeing a sale.
Why does this matter? Providing data isn’t just a transaction (if that’s your goal, MixRank might not be the right fit); it’s about building a trusted relationship.
MixRank is backed by top startup investors that include Mark Cuban, YCombinator, and 500 Startups.
Our CEO, Scott Milliken, is a majority owner of MixRank, ensuring there are no risks to external influence on our product direction.
Having been profitable for five years allows us to focus on long-term stability. We’re not angling for acquisition; we’ve thrived for over a decade and plan to continue for many more. And, five years of profitability allows us to focus on long-term stability.
Above all, MixRank is dedicated to data. We’re not a side product of a proxy service, we don’t compile third-party data, and we don’t have a quick-exit strategy. Our legacy is in data—we manage our platforms and use our data to develop further solutions.
Data is our lifeblood; it’s our sole focus. Choose us because
data runs in our veins.
TL;DR: MixRank does not use misleading stats to inflate data, and we deliver what we promise.
MixRank leads the industry with the highest crawl volume — 100 million to 150 million monthly — for our People Dataset, and we’re completely transparent about our processes. If our competitors claim higher crawl volumes, ask about their query types. (We conduct SERP queries but don’t boost our figures with those.)
MixRank pioneered the use of “updated_at” timestamps for all records, introducing unparalleled transparency. When we refer to our “fresh” data, you’ll know its exact freshness.
We share our crawl volumes and refresh statistics with prospective clients, so you can directly compare quality against other vendors.
MixRank adheres strictly to GDPR & CCPA regulations. Our Privacy Policy outlines our compliance, and we offer a Privacy Redaction API for DSAR requests on behalf of end-users, fully automated.
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TL;DR: Data delivered hourly, customized to your specifications.
Data’s value is a product of its acquisition costs and the way it’s processed. This, and the fact that we deliver data hourly — not monthly or quarterly — are our greatest strengths. We support:
High-fidelity APIs that can run at 200 cRPS (or higher if needed).
Although we discourage CSV/Parquet deliveries, because of the nature of the data, we support and have customers who receive highly customized CSV/Parquet deliveries.
Often the easiest way to ingest data if you have multiple database setups.
Do you run on Postgres? MixRank is 100% onboard Postgres, and we’ll ship the files natively.
Want MixRank to be your data provider and data host? We’ll provide the data, and be 100% responsible for upgrades, bug-fixes, and reliability. Save your engineering team bandwidth and join some of the fastest growing unicorns in the world that have their data infrastructure handled by MixRank.
MixRank ships natively into BigQuery, Snowflake & Redshift. No flat-files, no temporary files — everything direct, saving you time and money.
TL;DR: Our datasets include freebies. Who doesn’t like free stuff?
What else comes with our raw data?
Internal mapping
We offer a free API that resolves internal mapping issues, ensuring every profile in your database aligns with an updated MixRank record, handling URL changes or deletions.
Title normalization
Access our database of 100 million normalized job titles to simplify classification efforts.
Name normalization
We include a curated table linking unassociated company names to proper records, at no extra charge.
Email pattern mapping
Recognize common organizational email formats, provided for free.
Seniority classification
Recognize common organizational email formats, provided for free.
Industry code mapping
Pre-mapped NAICS codes for company records.
Inferred skills
MixRank will introduce the most ambitious skill-mapping solution ever created, combining multiple sources. This completely proprietary dataset, will be freely available to all customers in Q3.
TL;DR: Sometimes MixRank may not be the right choice, but we’re always the best choice.
Got 2 minutes for a quick client story? The longest time it’s taken us to convert a prospect into a customer was 4 years. The first 2 years, they didn’t feel the need to switch because they weren’t actively using data. Cool. We’re not going anywhere. A year later (year 3), they were ready to switch, but their vendor gave them a deal that was too good to refuse. Cool. Call us when you’re ready. A year later (year 4), they signed with MixRank because, regardless of price, the other vendor’s data lacked quality.
This story reflects how we view our customer relationships. Sometimes MixRank isn’t the right choice for you, but we like to believe that it is only a matter of time.
If you are considering another vendor, talk to us. We promise:
No high-pressure sales tactics: No end-of-month, high-pressure calls from us. There’s no pressure to buy — only to help you make the best choice.
Always to be transparent: We’ll tell you up front if we aren’t experts in something you’ve asked for. We have friendly relationships with (almost) all of our competitors, and we’ll refer you to the right vendor if it’s not us.
To be your partner: We mean this. We’ve worked with customers who’ve gone through difficult times. We’ve worked with pre-seed startups, companies going through a funding series, mature companies, and companies in the midst of financing deals. We seek to do business through long-term relationships, so both MixRank and your company are profitable.
To be friendly: We believe that not only should you trust your business partners, but you should enjoy working together. Schedule a 20-minute call with us. You’ll see how easy we are to work with!