WhatsApp Business

  • Data collected


    • Account management
      • App activity
        • App interactions
          Information about how you interact with the app. For example, the number of times you visit a page or sections you tap on.
      • Personal info
        • Phone number
          Your phone number.

    • Advertising or marketing
      • Device or other IDs
        • Device or other IDs
          Identifiers that relate to an individual device, browser, or app. For example, an IMEI number, MAC address, Widevine Device ID, Firebase installation ID, or advertising identifier.

    • Analytics
      • App activity
        • App interactions
          Information about how you interact with the app. For example, the number of times you visit a page or sections you tap on.
        • Other user-generated content
          Any other content you generated that is not listed here, or in any other section. For example, bios, notes, or open-ended responses.
      • App info & performance
        • Crash logs
          Crash data from the app. For example, the number of times the app has crashed on the device or other information directly related to a crash.
        • Diagnostics
          Information about the performance of the app on the device. For example, battery life, loading time, latency, framerate, or any technical diagnostics.
        • Other app performance data
          Any other app performance data not listed here.
      • Personal info
        • Phone number
          Your phone number.
        • User IDs
          Identifiers that relate to an identifiable person. For example, an account ID, account number, or account name.
      • Device or other IDs
        • Device or other IDs
          Identifiers that relate to an individual device, browser, or app. For example, an IMEI number, MAC address, Widevine Device ID, Firebase installation ID, or advertising identifier.

    • App functionality
      • App activity
        • App interactions
          Information about how you interact with the app. For example, the number of times you visit a page or sections you tap on.
        • Other user-generated content
          Any other content you generated that is not listed here, or in any other section. For example, bios, notes, or open-ended responses.
      • App info & performance
        • Crash logs
          Crash data from the app. For example, the number of times the app has crashed on the device or other information directly related to a crash.
        • Diagnostics
          Information about the performance of the app on the device. For example, battery life, loading time, latency, framerate, or any technical diagnostics.
        • Other app performance data
          Any other app performance data not listed here.
      • Contacts
        • Contacts
          Information about your contacts, such as contact names, message history, and social graph information like usernames, contact recency, contact frequency, interaction duration, and call history.
      • Financial info
        • User payment info
          Information about your financial accounts, such as credit card number.
      • Location
        • Approximate location
          Yours or your device's physical location to an area greater than or equal to 3 square kilometers, such as the city you are in.
      • Personal info
        • Address
          Your address, such as a mailing or home address.
        • Email address
          Your email address.
        • Phone number
          Your phone number.

    • Fraud prevention, security, and compliance
      • App activity
        • App interactions
          Information about how you interact with the app. For example, the number of times you visit a page or sections you tap on.
      • Financial info
        • User payment info
          Information about your financial accounts, such as credit card number.
      • Location
        • Approximate location
          Yours or your device's physical location to an area greater than or equal to 3 square kilometers, such as the city you are in.
      • Personal info
        • Phone number
          Your phone number.
        • User IDs
          Identifiers that relate to an identifiable person. For example, an account ID, account number, or account name.
      • Device or other IDs
        • Device or other IDs
          Identifiers that relate to an individual device, browser, or app. For example, an IMEI number, MAC address, Widevine Device ID, Firebase installation ID, or advertising identifier.

Security Practices


Data is encrypted in transit

You can request that data be deleted

Data Types & Linkage


Data collected
App interactions
Device or other IDs
Other app performance data
User payment info
Other user-generated content
Phone number
Contacts
Address
Approximate location
Email address
Diagnostics
Crash logs
User IDs

Data Types & Purpose


Fraud prevention, security, and compliance
Advertising or marketing
Account management
App functionality
Analytics
App interactions
Device or other IDs
Other app performance data
User payment info
Other user-generated content
Phone number
Contacts
Address
Approximate location
Email address
Diagnostics
Crash logs
User IDs