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  • Data Linked to the User


    • Analytics
      • Contact Info
        • Name
          Such as first or last name
      • Financial Info
        • Payment Info
          Such as form of payment, payment card number, or bank account number. If your app uses a payment service, the payment information is entered outside your app, and you as the developer never have access to the payment information, it is not collected and does not need to be disclosed.
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

    • App Functionality
      • Contact Info
        • Name
          Such as first or last name
        • Phone Number
          Including but not limited to a hashed phone number
        • Physical Address
          Such as home address, physical address, or mailing address
      • Contacts
        • Contacts
          Such as a list of contacts in the user’s phone, address book, or social graph
      • Financial Info
        • Credit Info
          Such as credit score
        • Payment Info
          Such as form of payment, payment card number, or bank account number. If your app uses a payment service, the payment information is entered outside your app, and you as the developer never have access to the payment information, it is not collected and does not need to be disclosed.
        • Other Financial Info
          Such as salary, income, assets, debts, or any other financial information
      • Identifiers
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • User Content
        • Emails or Text Messages
          Including subject line, sender, recipients, and contents of the email or message
        • Photos or Videos
          The user’s photos or videos

    • Developer's Advertising or Marketing
      • Contact Info
        • Name
          Such as first or last name

    • Product Personalization
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

  • Data Not Linked to the User


    • Analytics
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID

    • App Functionality
      • Diagnostics
        • Crash Data
          Such as crash logs
        • Performance Data
          Such as launch time, hang rate, or energy use
        • Other Diagnostic Data
          Any other data collected for the purposes of measuring technical diagnostics related to the app
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID

Data Types & Linkage


Data Linked to the User Data Not Linked to the User
Payment Info
Crash Data
Name
Purchase History
Credit Info
User ID
Physical Address
Other Diagnostic Data
Phone Number
Emails or Text Messages
Other Financial Info
Device ID
Contacts
Product Interaction
Performance Data
Coarse Location
Photos or Videos
Advertising Data

Data Types & Purpose


Developer's Advertising or Marketing
Product Personalization
App Functionality
Analytics
Payment Info
Crash Data
Name
Purchase History
Credit Info
User ID
Physical Address
Other Diagnostic Data
Phone Number
Emails or Text Messages
Other Financial Info
Device ID
Contacts
Product Interaction
Performance Data
Coarse Location
Photos or Videos
Advertising Data