• Data Used to Track the User


      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account

  • Data Linked to the User


    • Analytics
      • Financial Info
        • Payment Info
          Such as form of payment, payment card number, or bank account number. If your app uses a payment service, the payment information is entered outside your app, and you as the developer never have access to the payment information, it is not collected and does not need to be disclosed.
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Search History
        • Search History
          Information about searches performed in the app
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
      • User Content
        • Customer Support
          Data generated by the user during a customer support request
        • Other User Content
          Any other user-generated content

    • App Functionality
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
        • Phone Number
          Including but not limited to a hashed phone number
      • Financial Info
        • Payment Info
          Such as form of payment, payment card number, or bank account number. If your app uses a payment service, the payment information is entered outside your app, and you as the developer never have access to the payment information, it is not collected and does not need to be disclosed.
      • Identifiers
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

    • Developer's Advertising or Marketing
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

    • Product Personalization
      • Identifiers
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Search History
        • Search History
          Information about searches performed in the app
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
      • User Content
        • Other User Content
          Any other user-generated content

    • Third-Party Advertising
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

    • Other Purposes
      • Contact Info
        • Name
          Such as first or last name
        • Physical Address
          Such as home address, physical address, or mailing address

  • Data Not Linked to the User


    • App Functionality
      • Diagnostics
        • Crash Data
          Such as crash logs
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services

Data Types & Linkage


Data Linked to the User Data Not Linked to the User Data Used to Track the User
Customer Support
Payment Info
Crash Data
Purchase History
Device ID
Name
Search History
Product Interaction
Other User Content
Email Address
User ID
Coarse Location
Physical Address
Phone Number

Data Types & Purpose


Developer's Advertising or Marketing
Data Used to Track the User
Product Personalization
Third-Party Advertising
App Functionality
Other Purposes
Analytics
Customer Support
Payment Info
Crash Data
Purchase History
Device ID
Name
Search History
Product Interaction
Other User Content
Email Address
User ID
Coarse Location
Physical Address
Phone Number