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  • Data Linked to the User


    • Analytics
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

    • App Functionality
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • User Content
        • Photos or Videos
          The user’s photos or videos
        • Other User Content
          Any other user-generated content

  • Data Not Linked to the User


    • App Functionality
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
        • Name
          Such as first or last name
        • Phone Number
          Including but not limited to a hashed phone number
        • Physical Address
          Such as home address, physical address, or mailing address

    • Other Purposes
      • Diagnostics
        • Crash Data
          Such as crash logs
      • Other Data
        • Other Data Types
          Any other data types not mentioned

Data Types & Linkage


Data Linked to the User Data Not Linked to the User
Crash Data
Device ID
Name
Product Interaction
Other User Content
Email Address
User ID
Other Data Types
Physical Address
Photos or Videos
Phone Number

Data Types & Purpose


App Functionality
Other Purposes
Analytics
Crash Data
Device ID
Name
Product Interaction
Other User Content
Email Address
User ID
Other Data Types
Physical Address
Photos or Videos
Phone Number