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  • Data Used to Track the User


      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen

  • Data Linked to the User


    • Analytics
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies

    • Third-Party Advertising
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen

  • Data Not Linked to the User


    • Analytics
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

    • App Functionality
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
      • Diagnostics
        • Crash Data
          Such as crash logs
        • Performance Data
          Such as launch time, hang rate, or energy use
      • Identifiers
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

    • Third-Party Advertising
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID

Data Types & Linkage


Data Linked to the User Data Not Linked to the User Data Used to Track the User
Crash Data
Purchase History
Device ID
Product Interaction
Email Address
User ID
Performance Data
Advertising Data

Data Types & Purpose


Data Used to Track the User
Third-Party Advertising
App Functionality
Analytics
Crash Data
Purchase History
Device ID
Product Interaction
Email Address
User ID
Performance Data
Advertising Data