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  • Data Used to Track the User


      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies

  • Data Linked to the User


    • Analytics
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • User Content
        • Customer Support
          Data generated by the user during a customer support request

    • App Functionality
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services

    • Developer's Advertising or Marketing
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen

    • Product Personalization
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies

  • Data Not Linked to the User


    • Analytics
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

    • App Functionality
      • Diagnostics
        • Crash Data
          Such as crash logs
        • Performance Data
          Such as launch time, hang rate, or energy use
        • Other Diagnostic Data
          Any other data collected for the purposes of measuring technical diagnostics related to the app
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

Data Types & Linkage


Data Linked to the User Data Not Linked to the User Data Used to Track the User
Customer Support
Crash Data
Device ID
Purchase History
Product Interaction
User ID
Performance Data
Coarse Location
Advertising Data
Other Diagnostic Data

Data Types & Purpose


Developer's Advertising or Marketing
Data Used to Track the User
Product Personalization
App Functionality
Analytics
Customer Support
Crash Data
Device ID
Purchase History
Product Interaction
User ID
Performance Data
Coarse Location
Advertising Data
Other Diagnostic Data