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  • Data Used to Track the User


      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

  • Data Linked to the User


    • Analytics
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID

    • Developer's Advertising or Marketing
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address

    • Product Personalization
      • Identifiers
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account

    • Third-Party Advertising
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID

    • Other Purposes
      • User Content
        • Photos or Videos
          The user’s photos or videos

  • Data Not Linked to the User


    • Analytics
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

    • App Functionality
      • Diagnostics
        • Crash Data
          Such as crash logs
        • Performance Data
          Such as launch time, hang rate, or energy use
        • Other Diagnostic Data
          Any other data collected for the purposes of measuring technical diagnostics related to the app
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services

    • Developer's Advertising or Marketing
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services

    • Product Personalization
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services

    • Third-Party Advertising
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen

Data Types & Linkage


Data Linked to the User Data Not Linked to the User Data Used to Track the User
Crash Data
Device ID
Product Interaction
Email Address
User ID
Performance Data
Coarse Location
Photos or Videos
Advertising Data
Other Diagnostic Data

Data Types & Purpose


Developer's Advertising or Marketing
Data Used to Track the User
Product Personalization
Third-Party Advertising
App Functionality
Other Purposes
Analytics
Crash Data
Device ID
Product Interaction
Email Address
User ID
Performance Data
Coarse Location
Photos or Videos
Advertising Data
Other Diagnostic Data