• Data Used to Track the User


      • Identifiers
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account

  • Data Linked to the User


    • Analytics
      • Browsing History
        • Browsing History
          Information about content the user has viewed that is not part of the app, such as websites
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Search History
        • Search History
          Information about searches performed in the app
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

    • App Functionality
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
        • Name
          Such as first or last name
        • Phone Number
          Including but not limited to a hashed phone number
        • Physical Address
          Such as home address, physical address, or mailing address
      • Contacts
        • Contacts
          Such as a list of contacts in the user’s phone, address book, or social graph
      • Financial Info
        • Payment Info
          Such as form of payment, payment card number, or bank account number. If your app uses a payment service, the payment information is entered outside your app, and you as the developer never have access to the payment information, it is not collected and does not need to be disclosed.
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
        • Precise Location
          Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places
      • Search History
        • Search History
          Information about searches performed in the app
      • Sensitive Info
        • Sensitive Info
          Such as racial or ethnic data, sexual orientation, pregnancy or childbirth information, disability, religious or philosophical beliefs, trade union membership, political opinion, genetic information, or biometric data
      • User Content
        • Audio Data
          The user’s voice or sound recordings
        • Photos or Videos
          The user’s photos or videos

    • Developer's Advertising or Marketing
      • Identifiers
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Search History
        • Search History
          Information about searches performed in the app

    • Product Personalization
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Search History
        • Search History
          Information about searches performed in the app
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

  • Data Not Linked to the User


    • Analytics
      • Diagnostics
        • Crash Data
          Such as crash logs
        • Performance Data
          Such as launch time, hang rate, or energy use
        • Other Diagnostic Data
          Any other data collected for the purposes of measuring technical diagnostics related to the app

Data Types & Linkage


Data Linked to the User Data Not Linked to the User Data Used to Track the User
Payment Info
Crash Data
Name
Search History
User ID
Browsing History
Physical Address
Sensitive Info
Other Diagnostic Data
Phone Number
Device ID
Contacts
Product Interaction
Email Address
Precise Location
Audio Data
Performance Data
Coarse Location
Photos or Videos
Advertising Data

Data Types & Purpose


Developer's Advertising or Marketing
Data Used to Track the User
Product Personalization
App Functionality
Analytics
Payment Info
Crash Data
Name
Search History
User ID
Browsing History
Physical Address
Sensitive Info
Other Diagnostic Data
Phone Number
Device ID
Contacts
Product Interaction
Email Address
Precise Location
Audio Data
Performance Data
Coarse Location
Photos or Videos
Advertising Data