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App Privacy

  • Data Used to Track the User

      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

  • Data Linked to the User

    • App Functionality
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
        • Phone Number
          Including but not limited to a hashed phone number
    • Developer's Advertising or Marketing
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
    • Product Personalization
      • Contact Info
        • Name
          Such as first or last name

  • Data Not Linked to the User

    • Analytics
      • Diagnostics
        • Crash Data
          Such as crash logs
        • Performance Data
          Such as launch time, hang rate, or energy use
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
    • App Functionality
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
      • User Content
        • Customer Support
          Data generated by the user during a customer support request
    • Developer's Advertising or Marketing
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
    • Product Personalization
      • Identifiers
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
    • Third-Party Advertising
      • Identifiers
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen

Data Types & Linkage

Data Linked to the User Data Not Linked to the User Data Used to Track the User
Customer Support
Crash Data
Purchase History
Name
Device ID
Product Interaction
Email Address
User ID
Performance Data
Advertising Data
Phone Number

Data Types & Purpose

Developer's Advertising or Marketing
Data Used to Track the User
Product Personalization
Third-Party Advertising
App Functionality
Analytics
Customer Support
Crash Data
Purchase History
Name
Device ID
Product Interaction
Email Address
User ID
Performance Data
Advertising Data
Phone Number