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  • Data Used to Track the User


      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
        • Phone Number
          Including but not limited to a hashed phone number
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

  • Data Linked to the User


    • Analytics
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
        • Phone Number
          Including but not limited to a hashed phone number
      • Identifiers
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
        • Precise Location
          Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
      • User Content
        • Emails or Text Messages
          Including subject line, sender, recipients, and contents of the email or message

    • App Functionality
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
        • Phone Number
          Including but not limited to a hashed phone number
      • Contacts
        • Contacts
          Such as a list of contacts in the user’s phone, address book, or social graph
      • Identifiers
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
        • Precise Location
          Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
      • User Content
        • Emails or Text Messages
          Including subject line, sender, recipients, and contents of the email or message

    • Developer's Advertising or Marketing
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
        • Phone Number
          Including but not limited to a hashed phone number
      • Identifiers
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
        • Precise Location
          Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

    • Product Personalization
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
        • Phone Number
          Including but not limited to a hashed phone number
      • Identifiers
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
        • Precise Location
          Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
      • User Content
        • Emails or Text Messages
          Including subject line, sender, recipients, and contents of the email or message

    • Third-Party Advertising
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen

  • Data Not Linked to the User


    • Analytics
      • Diagnostics
        • Crash Data
          Such as crash logs
        • Performance Data
          Such as launch time, hang rate, or energy use
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID

    • App Functionality
      • Diagnostics
        • Crash Data
          Such as crash logs
        • Performance Data
          Such as launch time, hang rate, or energy use
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID

    • Developer's Advertising or Marketing
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID

    • Product Personalization
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID

    • Third-Party Advertising
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID

Data Types & Linkage


Data Linked to the User Data Not Linked to the User Data Used to Track the User
Crash Data
Emails or Text Messages
Purchase History
Device ID
Contacts
Product Interaction
Email Address
Precise Location
User ID
Performance Data
Coarse Location
Advertising Data
Phone Number

Data Types & Purpose


Developer's Advertising or Marketing
Data Used to Track the User
Product Personalization
Third-Party Advertising
App Functionality
Analytics
Crash Data
Emails or Text Messages
Purchase History
Device ID
Contacts
Product Interaction
Email Address
Precise Location
User ID
Performance Data
Coarse Location
Advertising Data
Phone Number