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  • Data Used to Track the User


      • Identifiers
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account

  • Data Linked to the User


    • Analytics
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Location
        • Precise Location
          Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
        • Other Usage Data
          Any other data about user activity in the app

    • App Functionality
      • Identifiers
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
        • Other Usage Data
          Any other data about user activity in the app

    • Product Personalization
      • Location
        • Precise Location
          Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
        • Other Usage Data
          Any other data about user activity in the app

    • Other Purposes
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
        • Name
          Such as first or last name

  • Data Not Linked to the User


    • Analytics
      • Diagnostics
        • Crash Data
          Such as crash logs

Data Types & Linkage


Data Linked to the User Data Not Linked to the User Data Used to Track the User
Crash Data
Purchase History
Device ID
Name
Product Interaction
Email Address
User ID
Precise Location
Other Usage Data

Data Types & Purpose


Data Used to Track the User
Product Personalization
App Functionality
Other Purposes
Analytics
Crash Data
Purchase History
Device ID
Name
Product Interaction
Email Address
User ID
Precise Location
Other Usage Data