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• Data Used to Track the User

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• Identifiers
• User ID

  Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account

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• Data Linked to the User

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• Analytics
• Location
• Precise Location

  Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places
• Usage Data
• Product Interaction

  Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

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• App Functionality
• Contact Info
• Email Address

  Including but not limited to a hashed email address
• Phone Number

  Including but not limited to a hashed phone number
• Other User Contact Info

  Any other information that can be used to contact the user outside the app
• Financial Info
• Payment Info

  Such as form of payment, payment card number, or bank account number. If your app uses a payment service, the payment information is entered outside your app, and you as the developer never have access to the payment information, it is not collected and does not need to be disclosed.
• Identifiers
• User ID

  Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
• Location
• Precise Location

  Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places
• Usage Data
• Product Interaction

  Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

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• Third-Party Advertising
• Contact Info
• Email Address

  Including but not limited to a hashed email address

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• Data Not Linked to the User

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• Analytics
• Diagnostics
• Crash Data

  Such as crash logs
• Performance Data

  Such as launch time, hang rate, or energy use
• Other Diagnostic Data

  Any other data collected for the purposes of measuring technical diagnostics related to the app
• Identifiers
• Device ID

  Such as the device’s advertising identifier, or other device-level ID

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• App Functionality
• Contact Info
• Physical Address

  Such as home address, physical address, or mailing address
• Contacts
• Contacts

  Such as a list of contacts in the user’s phone, address book, or social graph
• Diagnostics
• Crash Data

  Such as crash logs
• Performance Data

  Such as launch time, hang rate, or energy use
• Other Diagnostic Data

  Any other data collected for the purposes of measuring technical diagnostics related to the app
• Identifiers
• Device ID

  Such as the device’s advertising identifier, or other device-level ID
• User ID

  Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
• User Content
• Photos or Videos

  The user’s photos or videos

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Data Types & Linkage

Data Types & Purpose