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• Data Used to Track the User

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• Identifiers
• Device ID

  Such as the device’s advertising identifier, or other device-level ID

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• Data Linked to the User

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• App Functionality
• Contact Info
• Name

  Such as first or last name
• Phone Number

  Including but not limited to a hashed phone number
• Physical Address

  Such as home address, physical address, or mailing address
• Contacts
• Contacts

  Such as a list of contacts in the user’s phone, address book, or social graph
• Financial Info
• Payment Info

  Such as form of payment, payment card number, or bank account number. If your app uses a payment service, the payment information is entered outside your app, and you as the developer never have access to the payment information, it is not collected and does not need to be disclosed.
• Identifiers
• Device ID

  Such as the device’s advertising identifier, or other device-level ID
• User ID

  Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
• Purchases
• Purchase History

  An account’s or individual’s purchases or purchase tendencies

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• Product Personalization
• Identifiers
• Device ID

  Such as the device’s advertising identifier, or other device-level ID

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• Data Not Linked to the User

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• Analytics
• Usage Data
• Product Interaction

  Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

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• App Functionality
• Diagnostics
• Crash Data

  Such as crash logs
• Performance Data

  Such as launch time, hang rate, or energy use
• Location
• Precise Location

  Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places
• User Content
• Customer Support

  Data generated by the user during a customer support request
• Photos or Videos

  The user’s photos or videos

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• Product Personalization
• Location
• Coarse Location

  Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
• Precise Location

  Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places

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Data Types & Linkage

Data Types & Purpose