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  • Data Used to Track the User


      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen

  • Data Linked to the User


    • Analytics
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
      • User Content
        • Emails or Text Messages
          Including subject line, sender, recipients, and contents of the email or message
        • Gameplay Content
          Such as user-generated content in-game

    • App Functionality
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
      • User Content
        • Customer Support
          Data generated by the user during a customer support request
        • Emails or Text Messages
          Including subject line, sender, recipients, and contents of the email or message
        • Gameplay Content
          Such as user-generated content in-game

    • Developer's Advertising or Marketing
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen

    • Product Personalization
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
      • User Content
        • Emails or Text Messages
          Including subject line, sender, recipients, and contents of the email or message
        • Gameplay Content
          Such as user-generated content in-game

    • Third-Party Advertising
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen

  • Data Not Linked to the User


    • App Functionality
      • Diagnostics
        • Crash Data
          Such as crash logs
        • Performance Data
          Such as launch time, hang rate, or energy use
        • Other Diagnostic Data
          Any other data collected for the purposes of measuring technical diagnostics related to the app

Data Types & Linkage


Data Linked to the User Data Not Linked to the User Data Used to Track the User
Customer Support
Crash Data
Emails or Text Messages
Purchase History
Device ID
Gameplay Content
Product Interaction
Email Address
User ID
Performance Data
Advertising Data
Other Diagnostic Data

Data Types & Purpose


Developer's Advertising or Marketing
Data Used to Track the User
Product Personalization
Third-Party Advertising
App Functionality
Analytics
Customer Support
Crash Data
Emails or Text Messages
Purchase History
Device ID
Gameplay Content
Product Interaction
Email Address
User ID
Performance Data
Advertising Data
Other Diagnostic Data