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• Data Used to Track the User

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• Identifiers
• Device ID

  Such as the device’s advertising identifier, or other device-level ID

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• Data Linked to the User

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• App Functionality
• Contact Info
• Name

  Such as first or last name
• Phone Number

  Including but not limited to a hashed phone number
• Contacts
• Contacts

  Such as a list of contacts in the user’s phone, address book, or social graph
• Identifiers
• Device ID

  Such as the device’s advertising identifier, or other device-level ID
• Location
• Precise Location

  Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places
• User Content
• Photos or Videos

  The user’s photos or videos

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• Product Personalization
• Location
• Precise Location

  Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places

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• Data Not Linked to the User

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• Analytics
• Diagnostics
• Crash Data

  Such as crash logs

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• App Functionality
• Contact Info
• Email Address

  Including but not limited to a hashed email address
• Physical Address

  Such as home address, physical address, or mailing address
• Financial Info
• Payment Info

  Such as form of payment, payment card number, or bank account number. If your app uses a payment service, the payment information is entered outside your app, and you as the developer never have access to the payment information, it is not collected and does not need to be disclosed.
• Usage Data
• Product Interaction

  Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
• User Content
• Audio Data

  The user’s voice or sound recordings

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Data Types & Linkage

Data Types & Purpose