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  • Data Used to Track the User


      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen

  • Data Linked to the User


    • Analytics
      • Browsing History
        • Browsing History
          Information about content the user has viewed that is not part of the app, such as websites
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
        • Precise Location
          Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places
      • Search History
        • Search History
          Information about searches performed in the app

    • App Functionality
      • Browsing History
        • Browsing History
          Information about content the user has viewed that is not part of the app, such as websites
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
        • Name
          Such as first or last name
        • Phone Number
          Including but not limited to a hashed phone number
        • Physical Address
          Such as home address, physical address, or mailing address
      • Diagnostics
        • Crash Data
          Such as crash logs
      • Health & Fitness
        • Fitness
          Fitness and exercise data, including but not limited to the Motion and Fitness API
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
        • Precise Location
          Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places
      • Search History
        • Search History
          Information about searches performed in the app
      • User Content
        • Audio Data
          The user’s voice or sound recordings
        • Customer Support
          Data generated by the user during a customer support request
        • Photos or Videos
          The user’s photos or videos

    • Developer's Advertising or Marketing
      • Browsing History
        • Browsing History
          Information about content the user has viewed that is not part of the app, such as websites
      • Contact Info
        • Phone Number
          Including but not limited to a hashed phone number
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
        • Precise Location
          Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places
      • Search History
        • Search History
          Information about searches performed in the app

    • Product Personalization
      • Browsing History
        • Browsing History
          Information about content the user has viewed that is not part of the app, such as websites
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
        • Precise Location
          Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places
      • Search History
        • Search History
          Information about searches performed in the app

    • Third-Party Advertising
      • Browsing History
        • Browsing History
          Information about content the user has viewed that is not part of the app, such as websites
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
        • Precise Location
          Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places
      • Search History
        • Search History
          Information about searches performed in the app

  • Data Not Linked to the User


    • Analytics
      • Diagnostics
        • Crash Data
          Such as crash logs
        • Performance Data
          Such as launch time, hang rate, or energy use
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

    • App Functionality
      • Diagnostics
        • Crash Data
          Such as crash logs
        • Performance Data
          Such as launch time, hang rate, or energy use
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

    • Developer's Advertising or Marketing
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

    • Product Personalization
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

    • Third-Party Advertising
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

Data Types & Linkage


Data Linked to the User Data Not Linked to the User Data Used to Track the User
Crash Data
Fitness
Name
Search History
User ID
Browsing History
Physical Address
Phone Number
Customer Support
Device ID
Product Interaction
Email Address
Precise Location
Audio Data
Performance Data
Coarse Location
Photos or Videos
Advertising Data

Data Types & Purpose


Developer's Advertising or Marketing
Data Used to Track the User
Product Personalization
Third-Party Advertising
App Functionality
Analytics
Crash Data
Fitness
Name
Search History
User ID
Browsing History
Physical Address
Phone Number
Customer Support
Device ID
Product Interaction
Email Address
Precise Location
Audio Data
Performance Data
Coarse Location
Photos or Videos
Advertising Data