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  • Data Used to Track the User


      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
      • Identifiers
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account

  • Data Linked to the User


    • Analytics
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
      • Identifiers
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account

    • App Functionality
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
      • Identifiers
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account

  • Data Not Linked to the User


    • Analytics
      • Diagnostics
        • Crash Data
          Such as crash logs
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

    • App Functionality
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
      • Identifiers
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account

    • Third-Party Advertising
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen

Data Types & Linkage


Data Linked to the User Data Not Linked to the User Data Used to Track the User
Crash Data
Device ID
Product Interaction
Advertising Data
Email Address
User ID

Data Types & Purpose


Data Used to Track the User
Third-Party Advertising
App Functionality
Analytics
Crash Data
Device ID
Product Interaction
Advertising Data
Email Address
User ID