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• Data Used to Track the User

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• Identifiers
• Device ID

  Such as the device’s advertising identifier, or other device-level ID

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• Data Linked to the User

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• App Functionality
• Contact Info
• Email Address

  Including but not limited to a hashed email address
• Phone Number

  Including but not limited to a hashed phone number

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• Data Not Linked to the User

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• Analytics
• Diagnostics
• Crash Data

  Such as crash logs
• Identifiers
• Device ID

  Such as the device’s advertising identifier, or other device-level ID
• User ID

  Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
• Usage Data
• Product Interaction

  Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

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• App Functionality
• Contact Info
• Name

  Such as first or last name
• Diagnostics
• Crash Data

  Such as crash logs
• Identifiers
• Device ID

  Such as the device’s advertising identifier, or other device-level ID
• User ID

  Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
• Location
• Precise Location

  Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places
• Search History
• Search History

  Information about searches performed in the app
• User Content
• Photos or Videos

  The user’s photos or videos

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• Product Personalization
• Identifiers
• User ID

  Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account

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Data Types & Linkage

Data Types & Purpose