MixRank

百度 百度

 
Beijing Baidu Netcom Science and Technology Co., Ltd.

App Privacy

  • Data Used to Track the User

      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID

  • Data Linked to the User

    • Analytics
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
        • Precise Location
          Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places
    • App Functionality
      • Contact Info
        • Name
          Such as first or last name
        • Phone Number
          Including but not limited to a hashed phone number
        • Physical Address
          Such as home address, physical address, or mailing address
      • Contacts
        • Contacts
          Such as a list of contacts in the user’s phone, address book, or social graph
      • Identifiers
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
        • Precise Location
          Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
    • Product Personalization
      • Identifiers
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
        • Precise Location
          Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places

  • Data Not Linked to the User

    • Analytics
      • Browsing History
        • Browsing History
          Information about content the user has viewed that is not part of the app, such as websites
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
      • Search History
        • Search History
          Information about searches performed in the app
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
    • App Functionality
      • Browsing History
        • Browsing History
          Information about content the user has viewed that is not part of the app, such as websites
      • Diagnostics
        • Crash Data
          Such as crash logs
        • Performance Data
          Such as launch time, hang rate, or energy use
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
      • Search History
        • Search History
          Information about searches performed in the app
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
      • User Content
        • Audio Data
          The user’s voice or sound recordings
        • Photos or Videos
          The user’s photos or videos
    • Product Personalization
      • Browsing History
        • Browsing History
          Information about content the user has viewed that is not part of the app, such as websites
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
      • Search History
        • Search History
          Information about searches performed in the app
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
    • Third-Party Advertising
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID

Data Types & Linkage

Data Linked to the User Data Not Linked to the User Data Used to Track the User
Crash Data
Name
Purchase History
Contacts
Device ID
Search History
Product Interaction
User ID
Precise Location
Browsing History
Audio Data
Performance Data
Coarse Location
Physical Address
Photos or Videos
Advertising Data
Phone Number

Data Types & Purpose

Data Used to Track the User
Product Personalization
Third-Party Advertising
App Functionality
Analytics
Crash Data
Name
Purchase History
Contacts
Device ID
Search History
Product Interaction
User ID
Precise Location
Browsing History
Audio Data
Performance Data
Coarse Location
Physical Address
Photos or Videos
Advertising Data
Phone Number