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  • Data Linked to the User


    • Analytics
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

    • App Functionality
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
        • Name
          Such as first or last name
      • Diagnostics
        • Crash Data
          Such as crash logs

    • Developer's Advertising or Marketing
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
        • Name
          Such as first or last name

    • Product Personalization
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address

  • Data Not Linked to the User


    • Analytics
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID

    • App Functionality
      • Diagnostics
        • Performance Data
          Such as launch time, hang rate, or energy use

Data Types & Linkage


Data Linked to the User Data Not Linked to the User
Device ID
Crash Data
Performance Data
Name
Product Interaction
Email Address

Data Types & Purpose


Developer's Advertising or Marketing
Product Personalization
App Functionality
Analytics
Device ID
Crash Data
Performance Data
Name
Product Interaction
Email Address