Netflix Netflix

  • Data Linked to the User


    • Analytics
      • Diagnostics
        • Crash Data
          Such as crash logs
        • Performance Data
          Such as launch time, hang rate, or energy use
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
      • Search History
        • Search History
          Information about searches performed in the app
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
        • Other Usage Data
          Any other data about user activity in the app
      • Other Data
        • Other Data Types
          Any other data types not mentioned

    • App Functionality
      • Contact Info
        • Phone Number
          Including but not limited to a hashed phone number
      • Diagnostics
        • Crash Data
          Such as crash logs
        • Performance Data
          Such as launch time, hang rate, or energy use
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
      • Search History
        • Search History
          Information about searches performed in the app
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
        • Other Usage Data
          Any other data about user activity in the app
      • User Content
        • Customer Support
          Data generated by the user during a customer support request
      • Other Data
        • Other Data Types
          Any other data types not mentioned

    • Product Personalization
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
      • Search History
        • Search History
          Information about searches performed in the app
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
        • Other Usage Data
          Any other data about user activity in the app

    • Third-Party Advertising
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
        • Other Usage Data
          Any other data about user activity in the app
      • Other Data
        • Other Data Types
          Any other data types not mentioned

    • Other Purposes
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
      • Usage Data
        • Other Usage Data
          Any other data about user activity in the app
      • User Content
        • Customer Support
          Data generated by the user during a customer support request

  • Data Not Linked to the User


    • Analytics
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID

    • App Functionality
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID

    • Product Personalization
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID

    • Other Purposes
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID

Data Types & Linkage


Data Linked to the User Data Not Linked to the User
Customer Support
Crash Data
Device ID
Search History
Product Interaction
User ID
Other Data Types
Performance Data
Coarse Location
Other Usage Data
Phone Number

Data Types & Purpose


Product Personalization
Third-Party Advertising
App Functionality
Other Purposes
Analytics
Customer Support
Crash Data
Device ID
Search History
Product Interaction
User ID
Other Data Types
Performance Data
Coarse Location
Other Usage Data
Phone Number