Tips & Tricks - for iPhone

• Data Used to Track the User

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• Identifiers
• Device ID

  Such as the device’s advertising identifier, or other device-level ID
• Usage Data
• Advertising Data

  Such as information about the advertisements the user has seen

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• Data Not Linked to the User

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• Analytics
• Search History
• Search History

  Information about searches performed in the app
• Usage Data
• Product Interaction

  Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
• Other Usage Data

  Any other data about user activity in the app

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• App Functionality
• Diagnostics
• Crash Data

  Such as crash logs
• Performance Data

  Such as launch time, hang rate, or energy use
• Other Diagnostic Data

  Any other data collected for the purposes of measuring technical diagnostics related to the app

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• Developer's Advertising or Marketing
• Identifiers
• Device ID

  Such as the device’s advertising identifier, or other device-level ID
• Usage Data
• Advertising Data

  Such as information about the advertisements the user has seen

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• Third-Party Advertising
• Identifiers
• Device ID

  Such as the device’s advertising identifier, or other device-level ID
• Usage Data
• Advertising Data

  Such as information about the advertisements the user has seen

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Data Types & Linkage

Data Types & Purpose