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  • Data Used to Track the User


      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID

  • Data Linked to the User


    • Analytics
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

    • App Functionality
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
        • Name
          Such as first or last name
        • Other User Contact Info
          Any other information that can be used to contact the user outside the app
      • Diagnostics
        • Crash Data
          Such as crash logs
        • Performance Data
          Such as launch time, hang rate, or energy use
      • Identifiers
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Search History
        • Search History
          Information about searches performed in the app
      • User Content
        • Emails or Text Messages
          Including subject line, sender, recipients, and contents of the email or message

    • Product Personalization
      • Identifiers
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Search History
        • Search History
          Information about searches performed in the app

    • Third-Party Advertising
      • Identifiers
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Location
        • Coarse Location
          Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services

  • Data Not Linked to the User


    • Analytics
      • Other Data
        • Other Data Types
          Any other data types not mentioned

    • Third-Party Advertising
      • Other Data
        • Other Data Types
          Any other data types not mentioned

Data Types & Linkage


Data Linked to the User Data Not Linked to the User Data Used to Track the User
Crash Data
Emails or Text Messages
Purchase History
Device ID
Name
Search History
Other User Contact Info
Product Interaction
Email Address
User ID
Other Data Types
Performance Data
Coarse Location
Advertising Data

Data Types & Purpose


Data Used to Track the User
Product Personalization
Third-Party Advertising
App Functionality
Analytics
Crash Data
Emails or Text Messages
Purchase History
Device ID
Name
Search History
Other User Contact Info
Product Interaction
Email Address
User ID
Other Data Types
Performance Data
Coarse Location
Advertising Data