• Data Linked to the User


    • Analytics
      • Search History
        • Search History
          Information about searches performed in the app

    • App Functionality
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
        • Name
          Such as first or last name
      • Identifiers
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Search History
        • Search History
          Information about searches performed in the app
      • User Content
        • Customer Support
          Data generated by the user during a customer support request
        • Other User Content
          Any other user-generated content

    • Developer's Advertising or Marketing
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address

  • Data Not Linked to the User


    • Analytics
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

    • App Functionality
      • Diagnostics
        • Crash Data
          Such as crash logs
      • Financial Info
        • Payment Info
          Such as form of payment, payment card number, or bank account number. If your app uses a payment service, the payment information is entered outside your app, and you as the developer never have access to the payment information, it is not collected and does not need to be disclosed.

    • Developer's Advertising or Marketing
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

Data Types & Linkage


Data Linked to the User Data Not Linked to the User
Customer Support
Crash Data
Payment Info
Name
Device ID
Search History
Product Interaction
Other User Content
Email Address
User ID

Data Types & Purpose


Developer's Advertising or Marketing
App Functionality
Analytics
Customer Support
Crash Data
Payment Info
Name
Device ID
Search History
Product Interaction
Other User Content
Email Address
User ID