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App Privacy

  • Data Used to Track the User

      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

  • Data Not Linked to the User

    • Analytics
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
      • User Content
        • Customer Support
          Data generated by the user during a customer support request
    • App Functionality
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
        • Name
          Such as first or last name
      • Contacts
        • Contacts
          Such as a list of contacts in the user’s phone, address book, or social graph
      • Diagnostics
        • Crash Data
          Such as crash logs
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
    • Product Personalization
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
        • Name
          Such as first or last name
      • Contacts
        • Contacts
          Such as a list of contacts in the user’s phone, address book, or social graph
      • User Content
        • Customer Support
          Data generated by the user during a customer support request
    • Other Purposes
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen

Data Types & Linkage

Data Not Linked to the User Data Used to Track the User
Customer Support
Crash Data
Device ID
Name
Contacts
Product Interaction
Email Address
User ID
Advertising Data

Data Types & Purpose

Data Used to Track the User
Product Personalization
App Functionality
Other Purposes
Analytics
Customer Support
Crash Data
Device ID
Name
Contacts
Product Interaction
Email Address
User ID
Advertising Data