Identity V

• Data Used to Track the User

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• Identifiers
• Device ID

  Such as the device’s advertising identifier, or other device-level ID
• User ID

  Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account

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• Data Linked to the User

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• App Functionality
• Contact Info
• Email Address

  Including but not limited to a hashed email address
• Identifiers
• Device ID

  Such as the device’s advertising identifier, or other device-level ID
• User ID

  Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
• Purchases
• Purchase History

  An account’s or individual’s purchases or purchase tendencies

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• Third-Party Advertising
• Identifiers
• Device ID

  Such as the device’s advertising identifier, or other device-level ID

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• Data Not Linked to the User

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• Analytics
• Usage Data
• Product Interaction

  Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

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• App Functionality
• Diagnostics
• Crash Data

  Such as crash logs
• Performance Data

  Such as launch time, hang rate, or energy use
• Other Diagnostic Data

  Any other data collected for the purposes of measuring technical diagnostics related to the app
• User Content
• Audio Data

  The user’s voice or sound recordings
• Gameplay Content

  Such as user-generated content in-game
• Photos or Videos

  The user’s photos or videos

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Data Types & Linkage

Data Types & Purpose