UNO!™ UNO!™

  • Data Used to Track the User


      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen

  • Data Linked to the User


    • Analytics
      • Identifiers
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account

    • App Functionality
      • Contact Info
        • Email Address
          Including but not limited to a hashed email address
        • Name
          Such as first or last name
      • Identifiers
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account

    • Product Personalization
      • Identifiers
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account

    • Third-Party Advertising
      • Usage Data
        • Advertising Data
          Such as information about the advertisements the user has seen

    • Other Purposes
      • Location
        • Precise Location
          Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places
      • User Content
        • Audio Data
          The user’s voice or sound recordings
        • Photos or Videos
          The user’s photos or videos

  • Data Not Linked to the User


    • Analytics
      • Diagnostics
        • Crash Data
          Such as crash logs
        • Performance Data
          Such as launch time, hang rate, or energy use
        • Other Diagnostic Data
          Any other data collected for the purposes of measuring technical diagnostics related to the app
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
      • User Content
        • Gameplay Content
          Such as user-generated content in-game

    • App Functionality
      • Diagnostics
        • Crash Data
          Such as crash logs
        • Performance Data
          Such as launch time, hang rate, or energy use
        • Other Diagnostic Data
          Any other data collected for the purposes of measuring technical diagnostics related to the app
      • Identifiers
        • Device ID
          Such as the device’s advertising identifier, or other device-level ID
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Usage Data
        • Product Interaction
          Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
      • User Content
        • Customer Support
          Data generated by the user during a customer support request

    • Product Personalization
      • Identifiers
        • User ID
          Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
      • Purchases
        • Purchase History
          An account’s or individual’s purchases or purchase tendencies

Data Types & Linkage


Data Linked to the User Data Not Linked to the User Data Used to Track the User
Customer Support
Crash Data
Name
Device ID
Purchase History
Gameplay Content
Product Interaction
Email Address
User ID
Precise Location
Audio Data
Performance Data
Photos or Videos
Advertising Data
Other Diagnostic Data

Data Types & Purpose


Data Used to Track the User
Product Personalization
Third-Party Advertising
App Functionality
Other Purposes
Analytics
Customer Support
Crash Data
Name
Device ID
Purchase History
Gameplay Content
Product Interaction
Email Address
User ID
Precise Location
Audio Data
Performance Data
Photos or Videos
Advertising Data
Other Diagnostic Data