NBA 2K Mobile Basketball Game

• Data Used to Track the User

---

• Identifiers
• Device ID

  Such as the device’s advertising identifier, or other device-level ID
• Location
• Coarse Location

  Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services

---

• Data Linked to the User

---

• App Functionality
• User Content
• Customer Support

  Data generated by the user during a customer support request

---

• Data Not Linked to the User

---

• Analytics
• Identifiers
• User ID

  Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
• Location
• Coarse Location

  Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
• Purchases
• Purchase History

  An account’s or individual’s purchases or purchase tendencies
• Usage Data
• Product Interaction

  Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

---

• App Functionality
• Diagnostics
• Crash Data

  Such as crash logs
• Identifiers
• User ID

  Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
• Purchases
• Purchase History

  An account’s or individual’s purchases or purchase tendencies

---

• Developer's Advertising or Marketing
• Identifiers
• Device ID

  Such as the device’s advertising identifier, or other device-level ID

---

• Product Personalization
• Identifiers
• User ID

  Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account

---

• Third-Party Advertising
• Identifiers
• Device ID

  Such as the device’s advertising identifier, or other device-level ID
• Location
• Coarse Location

  Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services

---

Data Types & Linkage

Data Types & Purpose