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• Data Linked to the User

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• Analytics
• Browsing History
• Browsing History

  Information about content the user has viewed that is not part of the app, such as websites
• Contact Info
• Email Address

  Including but not limited to a hashed email address
• Phone Number

  Including but not limited to a hashed phone number
• Physical Address

  Such as home address, physical address, or mailing address
• Diagnostics
• Other Diagnostic Data

  Any other data collected for the purposes of measuring technical diagnostics related to the app
• Financial Info
• Payment Info

  Such as form of payment, payment card number, or bank account number. If your app uses a payment service, the payment information is entered outside your app, and you as the developer never have access to the payment information, it is not collected and does not need to be disclosed.
• Identifiers
• User ID

  Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
• Location
• Coarse Location

  Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
• Precise Location

  Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places
• Purchases
• Purchase History

  An account’s or individual’s purchases or purchase tendencies
• Search History
• Search History

  Information about searches performed in the app
• Usage Data
• Product Interaction

  Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
• User Content
• Customer Support

  Data generated by the user during a customer support request
• Emails or Text Messages

  Including subject line, sender, recipients, and contents of the email or message

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• App Functionality
• Contact Info
• Email Address

  Including but not limited to a hashed email address
• Name

  Such as first or last name
• Phone Number

  Including but not limited to a hashed phone number
• Physical Address

  Such as home address, physical address, or mailing address
• Diagnostics
• Crash Data

  Such as crash logs
• Performance Data

  Such as launch time, hang rate, or energy use
• Other Diagnostic Data

  Any other data collected for the purposes of measuring technical diagnostics related to the app
• Financial Info
• Payment Info

  Such as form of payment, payment card number, or bank account number. If your app uses a payment service, the payment information is entered outside your app, and you as the developer never have access to the payment information, it is not collected and does not need to be disclosed.
• Identifiers
• Device ID

  Such as the device’s advertising identifier, or other device-level ID
• User ID

  Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
• Location
• Precise Location

  Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places
• Purchases
• Purchase History

  An account’s or individual’s purchases or purchase tendencies
• User Content
• Customer Support

  Data generated by the user during a customer support request
• Emails or Text Messages

  Including subject line, sender, recipients, and contents of the email or message
• Other User Content

  Any other user-generated content
• Other Data
• Other Data Types

  Any other data types not mentioned

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• Developer's Advertising or Marketing
• Contact Info
• Name

  Such as first or last name

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• Product Personalization
• Browsing History
• Browsing History

  Information about content the user has viewed that is not part of the app, such as websites
• Contact Info
• Email Address

  Including but not limited to a hashed email address
• Phone Number

  Including but not limited to a hashed phone number
• Identifiers
• User ID

  Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
• Location
• Precise Location

  Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places
• Purchases
• Purchase History

  An account’s or individual’s purchases or purchase tendencies
• Search History
• Search History

  Information about searches performed in the app
• Usage Data
• Product Interaction

  Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
• User Content
• Emails or Text Messages

  Including subject line, sender, recipients, and contents of the email or message
• Other User Content

  Any other user-generated content
• Other Data
• Other Data Types

  Any other data types not mentioned

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Data Types & Linkage

Data Types & Purpose